Earth Mama Angel Baby Announces First Product Manufactured In US To New NSF/ANSI Organic Ingredients Standard For Personal Care Products

March 12, 2010 – Clackamas, OR – Earth Mama Angel Baby announces today that Angel Baby® Lotion is the first product manufactured in the US to be certified to the new NSF/ANSI 305 American National Standard for personal care products made with organic ingredients. The NSF/ANSI 305 standard is the first, and only, American National Standard to define organic labeling and marketing requirements that contain organic ingredients.

“Earth Mama Angel Baby has always been an industry leader in product safety, and to have the honor of being the first product manufactured in the US to the most credible standard for organic personal care products makes us very proud,” said Melinda Olson, founder of Earth Mama Angel Baby.

“The USDA NOP has always been the highest standard,” explains Olson, “but the original standard was developed for food products and doesn’t take in to account the chemistry required for some personal care products. The new NSF/ANSI 305 certification is a specialized standard for personal care products, such as lotions and shampoos.”

Earth Mama Angel Baby is one of a handful of companies recommended by the Organic Consumer’s Association as an “honest organic brand.” They are also the only pregnancy/infant personal care company with an entire product line that rates zero for toxins by Skin Deep, the database that rates toxins in cosmetics and personal care products. Earth Mama Angel Baby products are certified by Quality Assurance International (QAI).

“Obviously products like shampoo and lotion are not food products,” said Olson. “And there are problems with using that standard to formulate these types of products. The NSF/ANSI standard now addresses those issues and provides parents with environmentally friendly alternatives.”

For more information on the NSF standard, visit: What's New for Organic Personal Care Products

About Earth Mama Angel Baby®:

Earth Mama Angel Baby is the first, and only, company manufacturing products for pregnancy and baby care to achieve an all zero rating on the Skin Deep toxicity database. Founded by nurse, herbalist, and concerned mother, Melinda Olson, the company’s mission is to comfort the common discomforts of pregnancy, childbirth, breastfeeding and baby care with pure, safe herbal remedies. Olson’s knowledge of traditional herb medicine is combined with evidence-based research to help soothe and comfort mamas and babies naturally. Proudly pure, Earth Mama Angel Baby® products are made only with worry-free ingredients: no 1,4-Dioxane, formaldehyde, phthalates, or toxins of any kind. That’s Mama’s Promise™. Earth Mama Angel Baby’s products are certified by Quality Assurance International., for interviews, photos or samples.

9866 SE Empire Court
Clackamas, OR 97015

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What is Earth Mama Angel Baby?

Earth Mama Angel Baby® manufactures a complete line of safe, zero toxin herbal products that support the common discomforts of the entire process of birth, from pregnancy through labor, postpartum recovery, breastfeeding, baby care and even the loss of a baby.

  1. Who is Mama?
    Mama is not just a marketing logo. She’s a nurse, herbalist, and real mother who believes mamas and babies have a right to zero toxin, safe, herbal products that work.

  2. Safe, Worry-free Ingredients
    All of Mama’s products are safe, vegan, and contain zero toxins. You’ll never find artificial preservatives, fragrance, dyes, petrochemicals, SLS, parabens, 1,4-Dioxane, Quaternium-15, formaldehyde, phthalates, or any other toxic ingredients in any EMAB product. No lanolin or nut oils either.

  3. We’re #0!
    Every Earth Mama Angel Baby product rates a 0 for toxins on the Campaign for Safe Cosmetics’ Skin Deep database; the best rating a product can receive. We are the first company in our category that has achieved this rating.

  4. Clinically Tested
    Angel Baby Bottom Balm, Natural Nipple Butter, and C-Mama Healing Salve are all clinically tested, allergy tested and non-irritating. Personal care products do not have to be tested before being sold to consumers, but Mama thinks it’s important and that mamas and babies are worth it.

  5. Research and Education
    Mama’s mission is to constantly research, test and refine her products, and educate people about the safe use of herbs and ingredients in personal care products.

  6. Pure, Organic, Natural
    Earth Mama Angel Baby ingredients are the purest available. They are made with the highest quality organic ingredients and herbs unless the herb or oil is not safely, sustainably available in certified organic form.

  7. Sustainable
    We believe in protecting all mothers, including Mother Earth. We even have a BRAG award for our green business practices.

  8. What's Mama's Promise®?
    Mama's promise is to offer only safe, pure, natural products that work. If it doesn’t measure up to Mama’s standards, it doesn’t leave the building. Promise.